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  5. Vol.25, No. 2, 2025
Please use this identifier to cite or link to this item: http://111.93.178.142:25000/jspui/handle/123456789/4234
Title: Winning India's Festive Wallet: Amazon's Strategic Masterstroke During the Great Indian Festival 2024
Authors: Niranchana Shri Viswanathan
Keywords: E-commerce
Amazon India
Festive marketing
Prime membership
Dynamic pricing
Logistics innovation
Flipkart
India retail
Al in e-commerce
Customer acquisition
Issue Date: 16-May-2026
Description: Vol. 25, No. 2, p 64
URI: http://111.93.178.142:25000/jspui/handle/123456789/4234
Appears in Collections:Vol.25, No. 2, 2025

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