Please use this identifier to cite or link to this item:
http://111.93.178.142:25000/jspui/handle/123456789/4234Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Niranchana Shri Viswanathan | - |
| dc.date.accessioned | 2026-05-16T08:14:18Z | - |
| dc.date.available | 2026-05-16T08:14:18Z | - |
| dc.date.issued | 2026-05-16 | - |
| dc.identifier.uri | http://111.93.178.142:25000/jspui/handle/123456789/4234 | - |
| dc.description | Vol. 25, No. 2, p 64 | en_US |
| dc.language.iso | en | en_US |
| dc.subject | E-commerce | en_US |
| dc.subject | Amazon India | en_US |
| dc.subject | Festive marketing | en_US |
| dc.subject | Prime membership | en_US |
| dc.subject | Dynamic pricing | en_US |
| dc.subject | Logistics innovation | en_US |
| dc.subject | Flipkart | en_US |
| dc.subject | India retail | en_US |
| dc.subject | Al in e-commerce | en_US |
| dc.subject | Customer acquisition | en_US |
| dc.title | Winning India's Festive Wallet: Amazon's Strategic Masterstroke During the Great Indian Festival 2024 | en_US |
| dc.type | Other | en_US |
| Appears in Collections: | Vol.25, No. 2, 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CAS_5.pdf | Vol. 25, No. 2, p 64 | 390.45 kB | Adobe PDF | View/Open |
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