Please use this identifier to cite or link to this item: http://111.93.178.142:25000/jspui/handle/123456789/4234
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dc.contributor.authorNiranchana Shri Viswanathan-
dc.date.accessioned2026-05-16T08:14:18Z-
dc.date.available2026-05-16T08:14:18Z-
dc.date.issued2026-05-16-
dc.identifier.urihttp://111.93.178.142:25000/jspui/handle/123456789/4234-
dc.descriptionVol. 25, No. 2, p 64en_US
dc.language.isoenen_US
dc.subjectE-commerceen_US
dc.subjectAmazon Indiaen_US
dc.subjectFestive marketingen_US
dc.subjectPrime membershipen_US
dc.subjectDynamic pricingen_US
dc.subjectLogistics innovationen_US
dc.subjectFlipkarten_US
dc.subjectIndia retailen_US
dc.subjectAl in e-commerceen_US
dc.subjectCustomer acquisitionen_US
dc.titleWinning India's Festive Wallet: Amazon's Strategic Masterstroke During the Great Indian Festival 2024en_US
dc.typeOtheren_US
Appears in Collections:Vol.25, No. 2, 2025

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